Awee Wijesundara
Product Engineer and startup co-founder helping founders and researchers turn ideas into real digital products through strategy, research, and engineering.
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About Me
I believe good products are not built by guessing — they are built by understanding people, problems, and systems.
As a Product Engineer, university researcher, and startup co-founder, I bring structured thinking and hands-on experience to every project I work on.
Why You Can Trust
My Work
Experience across engineering, research, and real startup building
Product Thinking & Engineering
I bring a unique mix of hands-on product engineering, building digital products that are practical, well-thought-out, and grounded in real user needs.
Roles & Tools
Product Engineer · Web & Digital Systems · MVP Development
Research-Driven Discovery
Using modern product thinking and academic research depth to design solutions that scale and make sense in the complex real world.
Industries
Education · Research · AgriTech · Digital Platforms
Founder-Led Strategy
Real startup co-founder experience from idea to execution. Staying focused on one goal — building products that create long-term value.
Expertise
Product Strategy · Innovation Consulting · Market Mapping
I have worked with and studied across industries such as technology, education, research, and agriculture, using modern product thinking and web technologies to design solutions that scale and make sense in the real world.
Revshare
Branding / Product Design
Fuckjared
Branding / Product Design
Footshop
Branding / Product Design
How I Can Help You
I work with founders, startups, researchers, and organizations to design clear digital product strategies.
My services are structured, research-driven, and focused on long-term value — not just quick execution.
Digital Product Strategy & MVP Design
Brand & Web Presence for Tech
Research-to-Product Consulting
How I Work
Process that
guarantees results.
A clear, structured process — from first conversation to final delivery. No guessing, just execution.
Discovery
We start by understanding your idea, problem, and goals. This step focuses on clarity — not solutions — to ensure we are solving the right problem from the start.
Qualification
I review your requirements, scope, and expectations to confirm that we are a good fit to work together. This helps set clear boundaries and avoids unnecessary delays later.
Proposal
You receive a clear proposal outlining the scope, deliverables, timeline, and pricing. No hidden costs. No vague promises.
Agreement
Once the proposal is approved, we formalize the work with an agreement and project plan. This creates a safe and professional foundation for both sides.
Execution
I focus on deep, structured work based on the agreed scope. You receive regular updates so you always know how the project is progressing.
Delivery
Final deliverables are shared along with explanations and documentation. I make sure you understand not just what was delivered, but why it was designed that way.
Feedback & Next Steps
We review outcomes, gather feedback, and discuss possible next steps. This ensures continuous improvement and long-term value beyond a single project.
Selected Work & Case Studies
Real problems.
Thoughtful solutions.
I focus on solving real problems through structured thinking, research, and practical engineering — turning complexity into clarity.
Digital Product Strategy & Roadmap
The Problem
The founder had a strong idea but no clear product direction, feature scope, or roadmap.
The Solution
I led a structured product discovery process including problem validation, user personas, feature prioritization, and MVP planning.
Key Outcome
The startup gained a clear MVP scope, a 90-day roadmap, and technical clarity to move forward confidently.
Tech Brand Identity & Web
Research to Product Concept
What I’m Building Next
Beyond client work — building knowledge, community, and long-term value
Alongside my consulting and product work, I’m building long-term initiatives focused on sharing knowledge, learning in public, and supporting the next generation of founders and builders.
Courses
Practical, experience-driven courses on product strategy, MVP design, and building digital products — created for students, early-stage founders, and aspiring product thinkers.
Podcast
A podcast exploring product thinking, startups, research, and real-world problem solving through conversations with builders, researchers, and founders.
Sponsorship & Collaborations
Opportunities for organizations and brands to collaborate on content, learning initiatives, and community-driven projects aligned with technology, innovation, and education.
Let's start the conversation
Great Ideas
Starts With